The ISH Show: A Glimpse Into Tomorrow

The show is dedicated to future developments in the bathroom industry, among others. And that means that companies in this arena get to show the best of their ideas for how our bathrooms could look in a short while from now.

Global Representation

While the event takes place in Germany, a significant proportion of the people attending were from a wide variety of other countries. And of course the UK was well represented during the event, as you would expect.

It was thought that just short of sixty countries were represented at the event in total.
Environmental Focus

The key factor looking forward in this industry is to be conscious of the environment – just as it is in many other industries too. Designers tend to frequent the show looking for ideas for their future designs.

Sustainability is becoming increasingly important in bathroom design.

Beyond Everyday Bathrooms

But it should be noted that this show isn't really created to give us all the everyday bathrooms we have come to expect in our lives. It goes a lot further than that, pushing the boundaries of what we are used to and trying to find ways of integrating design and function together to make something new and altogether more exciting.

Innovation Focus

The show pushes the boundaries of what we are used to and tries to find ways of integrating design and function together to make something new and altogether more exciting.

Revolutionary Designs: The Supernova

One of the bathroom fixtures that made a real splash at the event was created by Dornbracht. The Supernova design aims to put all the parts of the bathroom that require water in one unit, so it can be placed in the centre of a room.

Supernova Design
  • Central placement
  • Integrated water features
  • Revolutionary concept
  • Space-efficient design
Traditional vs Future
  • Wall-attached fixtures
  • Separate components
  • Unified design approach
  • Centralized functionality
Adoption Timeline

It may well be some years before anything like this catches on permanently though. Even then, we may only see hotels of the highest class and those with very deep pockets using such units to make something very different from what we would see in a normal bathroom.

Who Should Attend?

So is this ISH event really worth attending for anyone in the bathroom industry? Well certainly if you have an interest in this arena in a professional capacity it would be. But as a layperson who is simply looking for the next best bathroom design within your budget, you wouldn't find it of interest.

Industry Professionals
  • Design inspiration
  • Networking opportunities
  • Future trends
  • Innovation insights
Homeowners
  • Limited practical value
  • High-end focus
  • Future inspiration
  • Trend awareness

Influence on Future Design

But you can expect to see some of the ideas from the show influencing the designs you see in some of the more upper class showrooms in a few years from now. With the event taking place on a yearly basis, it is always the case that bathroom designers are inspired directly afterwards to add new ideas and innovations to their already expanding portfolio.

Pro Tip

If nothing else it is interesting to read the news reports from these types of events, as they could well result in different ideas on how you decorate your own bathroom in the future. Stay informed about industry trends to make better design decisions.